Country: China (CHN)
2013/7/12-2013/7/15，Xuzhou, Jiangsu, China
By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will be able to remain abreast of the world's advancement in the marketing research field. Similarly, overseas scholars can learn more about rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country Chinese scholars.
To facilitate interaction between academia and business, marketing executives from leading companies, international and domestic, will also be invited to discuss state-of-the-art practices in the marketing field.
In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation.
In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government and non-profit organizations. It will be co-hosted by City University of Hong Kong, China University of Mining and Technology, as well as by The Asian Business Association.