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Cardiff University, University of Nottingham, and University of Warwick
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Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
Paying online community members to write product reviews backfires badly
...CATONSVILLE, MD, May 1, 2017 ��� Online user reviews have become an ...
When it’s smart to copy your competitor’s brand promise
Why paying users to write reviews of products is probably a bad idea
Price discounts may backfire when combined with large donations