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Can you increase your income with a big data certification?
Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
Over 80% of online ad effect is on offline sales
...CATONSVILLE, MD, February 2, 2017 ��� According to a forthcoming study in ...
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations
INFORMS Smith Prize finalists connect academia and industry
...CATONSVILLE, MD, February 17, 2017 ��� INFORMS, the leading international ...
Roshan J. Vengazhiyil
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Sylvie Bouffard
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