BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Nearly 2.3 million Americans have been infected with the coronavirus that causes COVID-19, and about 120,000 of them have died. With stay-at-home orders beginning to ease, the number of new cases confirmed each day is rising in some of the nation’s most populous states, including California, Texas and Florida.
Millikin University's new president, James Reynolds, did not grow up planning a career in academia. His original career plans was to be a scientific researcher. Reynolds will officially take over leadership of the university on July 1, replacing Patrick White, who is retiring after serving as president since 2013. Reynolds is coming from Wilmington (Ohio) College, where he served as interim president from August 2011 to February 2012, when he was named president.
Defective "taptic engines" slowed the rollout of the Apple Watch. It wasn’t long after pre-orders for Apple’s much-anticipated Watch began that trouble emerged. Reportedly within hours of going on sale on April 10, the wait times jumped by weeks and then months. Some models eventually were listed simply as unavailable. A hint at one of the problems came in late April, when the Wall Street Journal reported that the Watch’s taptic engine – a key component designed by Apple that reproduces the sensation of being tapped on the wrist – was defective in models produced by AAC Technologies in China. That severely limited the Watch’s availability.
CATONSVILLE, MD, June 23, 2020 – The weight loss industry in the United States is vast and generates about $20 billion each year from over 100 million dieters. Commercial weight loss programs design customer-focused program policies to shape and optimize satisfaction and development. These two metrics are tied to how well a program does and the success of the customers in that program. New research in the INFORMS journal Marketing Science finds one key to success is making sure you have the right role model for dieters.
Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them.
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