INFORMS Releases

A collection of all INFORMS related press releases.

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How reliable are search terms for SEO and SEM results?

How reliable are search terms for SEO and SEM results?

News Release, November 1, 2018

CATONSVILLE, MD, November 1, 2018 â€“ With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have become frustrated over the years over the limits just how much can be assumed and predicted based on the search terms themselves. 

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: September 30, 2024

BALTIMORE, MD, September 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Focusing on the Family: A Breakthrough in Genetic Testing that Provides Health Information to Everyone, Not Just One Person (INFORMS journal Manufacturing & Service Operations Management)
  • Utilizing Drones to Save Lives and Fight the Opioid Epidemic: New Model Can Save up to 33 Lives per Year (INFORMS journal Operations Research)
  • Generative AI Interprets Reactions to Polarizing Content: Social Media vs. Email (INFORMS journal Management Science)
  • Identifying Depression and Preventing Suicide: New Model Utilizes Social Media Data to Save Lives (INFORMS journal Information Systems Research)
Decision Science Digest: June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
See all Decision Science Digest Releases