INFORMS Releases

CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

CATONSVILLE, MD, July 19, 2017 – Of the women who carry the mutated BRCA1/2 genes, 45-65 percent will develop breast cancer, and 15-39 percent will develop ovarian cancer in their lifetimes. Many women, especially those who have experienced the death of family members to these cancers, elect to undergo preventive surgeries that can significantly increase life expectancy, but require extensive recovery time and can impact later fertility and quality-of-life. However, few guidelines exist that shed light on the optimal age to undergo these procedures, and in what sequence. A new study in the INFORMS journal Decision Analysis provides insight to help enable physicians and patients make better-informed choices.

CATONSVILLE, MD, July 14, 2017 – According to a new study in the INFORMS journal Organization Science, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.

CATONSVILLE, MD, July 7, 2017 – The conventional wisdom is that relying on revenues from outlet stores can destroy a brand’s cachet over time. But according to a forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand’s cachet.

CATONSVILLE, MD, June 12, 2017 – New research that examined 4,452 CEOs from 2,666 U.S. firms, as well as 104,129 news articles and 6,567 CNBC interviews, found that CEOs who appeared in CNBC interviews could expect their compensation to increase by $210,239 on average, notwithstanding firm performance and other mitigating factors.