Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

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Adjusting commissions for the sale of more popular products boosts sales, study finds

Adjusting commissions for the sale of more popular products boosts sales, study finds

Market Business News, September 18, 2019

Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS journal Marketing Science.

The research, which centered on automotive sales at the dealership level, also found that it is more cost-effective when firms provide incentives to the sales force compared to offering consumers discount pricing.

Study points to the power of word-of-mouth in social learning

Study points to the power of word-of-mouth in social learning

Therapy Toronto News, September 17, 2019

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

Negative posts on Facebook business pages outweigh positive posts 2 to 1

Negative posts on Facebook business pages outweigh positive posts 2 to 1

AZ Business Magazine, September 14, 2019
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

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Artificial Intelligence

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Climate