Media Coverage

New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.

With analytics driving and impacting nearly every industry today, it is ever-more essential and challenging to stay current in this rapidly moving field. The 2019 INFORMS Conference on Business Analytics and Operations Research offers a rich experience for Analytics professionals and other business leaders to learn from and network with leading experts and professionals at the epicenter of the evolution of data science.

Windfarm developer Vattenfall, which employs a mathematical tool to optimize power generation and reduce costs on offshore windfarms, has been recognized as a finalist for the 2019 INFORMS Franz Edelman Award.

The INFORMS Analytics Body of Knowledge (ABOK), released earlier this year at the INFORMS Annual Meeting in Phoenix, AZ, has been named second on the list of “22 Best New Analytics Books to Read in 2019” by BookAuthority, which identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment.

According to a new study in the INFORMS journal Management Science, companies choosing to engage in corporate social responsibility (CSR) have higher profit margins and valuation, but lower risk. These benefits are amplified when the corporation already has high product differentiation, but at the same time, high CSR helps boost product differentiation. Companies with high CSR also have more stable returns on their assets.