INFORMS Analytics Conference brings together 1,000 leading analytics professionals & industry experts (execs, analysts, managers, researchers, data scientists, etc.) to share ideas, network, & learn.
One out of two mobile apps released is a clone of an existing app. However, new research in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by these clone apps. The study found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.
If you were given datasets with genetic information and yields from trials of different experimental maize hybrids, along with information on soil conditions and recorded weather of a U.S. growing region, how will you predict the performance of these hybrids? And what if the genetic information dataset included an average of 12,000 genetic markers or unique DNA sequences to identify each hybrid? Those were the questions that the CIAT data analytics team needed to address as part of an international competition organized by agribusiness giant Syngenta in partnership with INFORMS, the largest international society of operations research, management science, and analytics practitioners.
For every two mobile apps released, one is a clone of an existing app. However, new research published in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by the creation of clone apps. In fact, the study, which was conducted by Carnegie Mellon University researchers, found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.
A common assumption in digital marketing is that individuals who are mindful of what’s trending on social media and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. The study will be published in the INFORMS journal Marketing Science.
Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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It’s college graduation season, which means over 4 million seniors will graduate in the next few weeks, flooding the job market with new candidates. One area that has shown high potential for the right candidates is artificial intelligence and machine learning. Both disciplines are part of the larger data and analytics career path.
House Republicans proposed a 10-year pause on state rules for artificial intelligence. What that could mean for consumer protections.
Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
The recent US-China agreement to temporarily reduce tariffs is a major step for global trade, with tariffs on US goods entering China dropping from 125% to 10% and on Chinese goods entering the US decreasing from 145% to 30% starting May 14. While this has boosted markets and created optimism, key industries like autos and steel remain affected, leaving businesses waiting for clearer long-term trade policies.
With sweeping new tariffs on Chinese-made products set to take effect this summer, Americans are being urged to prepare for price hikes on everyday goods. President Donald Trump's reinstated trade policies are expected to affect a wide swath of consumer imports, including electronics, furniture, appliances, and baby gear. Retail experts are advising shoppers to act before the tariffs hit and prices rise.
Twenty years ago, few people would have been able to imagine the energy landscape of today. In 2005, US oil production, after a long decline, had fallen to its lowest levels in decades, and few experts thought that would change.
In the case of upgrading electrical and broadband infrastructure, new analysis from the University of Massachusetts Amherst reveals {that a} “dig once” strategy is almost 40% more economical than changing them individually.