Media Coverage

A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.  

A key takeaway is that riders in crowded subway trains are good targets for mobile advertising...

The study is published in the INFORMS journal Marketing Science.

What do irritable, squished riders on a crowded train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd. And they shop and buy more in response to mobile ads in the crowded train.

Analytics ManagerJob Openings982Median Base Salary$105,000Career Opportunity3.7Job Score4.5Data ScientistJob Openings1,736Median Base Salary$116,840Career Opportunity4.1Job Score4.7

Data scientist, named the best job in America for 2016 by job site Glassdoor, is the sexy mashup of traditional careers from data analysis, economics, statistics, computer science and others.

But it goes beyond collecting and analyzing data. It's a job for the curious, for the intuitive and for those who like to not just solve problems but figure out the problem. It's part science, part art.

The rise of data science is due to the explosive growth of data collection — or big data — and the need for companies to make sense of the mishmash of new types of data from smartphones, images, human behavior and even handwriting.

An established code of ethical behavior for analytics professionals already exists.

That code is part and parcel of the Certified Analytics Professional Program (CAP) – a highly regarded professional certification for analytics practitioners managed by INFORMS – the largest international association of professionals in analytics and operations research.

Among other things, the code establishes certain standards for those who call themselves analytics professionals and guidelines for how they should behave and be judged by their peers and employers.