Media Coverage

INFORMS members Professor Xiao Liu of New York University and Professors Param Vir Singh and Kannan Srinivasan of Carnegie Mellon University conducted a study on which digital platforms are the most effective at gauging the success of a TV program. The study, which will be published in the INFORMS journal Marketing Science, found that Twitter is significantly more effective than other platforms, including Google Trends, Wikipedia, IMDB, and the Huffington Post, at predicting TV ratings.

The “Rothkopf Rankings,” published in May 2016 in the INFORMS journal Interfaces, recognized Clarkson University as a top U.S. school for contributions to operations research practice literature. 

Press covering the Olympic Games in Rio this summer faced multiple challenges in their efforts to attend as many events as possible, including event timing and location, weather, and travel logistics. Carnegie Mellon professor and INFORMS member Michael Trick helps a New York Times reporter create a plan to approach his coverage of the 2016 games.

Naked Security, the online news room for data security company Sophos, highlighted an article in the INFORMS journal, Information Systems Research, addressing the effectiveness of system-generated computer security warnings. As much as 87% of these warnings are simply ignored, due to a combination of badly timed interruptions and our inability to multitask.  

Starting with the 2000 presidential elections, INFORMS member Sheldon Jacobson, professor with the University of Illinois, and a team of fellow researchers and students, have used a combination of poll numbers, algorithms, and analysis to make a state-by-state assessment of who is most likely to be elected in the upcoming presidential and senate elections.