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How big of an effect do boycotts have on brand sales?
Baltimore [US], November 27 (ANI): The chief executive officer of ‘Goya’, a sizable Latin food brand in the US, publicly complimented and endorsed then-president Donald Trump during a campaign rally during the 2020 U.S. presidential election. Both a boycott and a counter-boycott movement in favor of the brand were started in response to the comments.