News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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Assessing Supply Chain Risk with Rob Handfield

Assessing Supply Chain Risk with Rob Handfield

Logistics Management, May 3, 2021

During this podcast, Handfield discussed the impact of the recent Suez Canal disruption and its key takeaways from a supply chain risk management perspective, the concept of more regionalized supply chains, approaches to inventorty management, and the increasing importance of supply chains in the corporate world, among others topics. 

Sized to Ship: How the Standardization of Cargo Containers Lanched a Global Trade Revolution

Sized to Ship: How the Standardization of Cargo Containers Lanched a Global Trade Revolution

Milwaukee Independent, April 26, 2021

Today, an estimated 90% of the world’s goods are transported by sea, with 60% of that – including virtually all your imported fruits, gadgets and appliances – packed in large steel containers. The rest is mainly commodities like oil or grains that are poured directly into the hull. In total, about US$14 trillion of the world’s goods spend some time inside a big metal box.

How Effective is Yale’s Twice-Weekly Testing Schedule?

How Effective is Yale’s Twice-Weekly Testing Schedule?

Yale Scientific, April 25, 2021

Defying the pessimists who doubted the ability of Yale students to follow COVID-19 safety protocols, the Yale student body conducted itself in a safer manner than expected last semester. To put a number on it, the R0 value, or the number of secondary cases generated by an initial case, of the student body last semester was 1.85—compared to the 2.3 that experts set as the maximum value that could still keep student infections under control. Yale researchers Joseph Chang, Forrest Crawford, and Edward Kaplan calculated this number and devised the twice-weekly testing plan implemented among Yale College’s on-campus student body last semester. 

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