News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts. 

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An audio journey of how data and analytics save lives, save money and solve problems.

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Food Assistance Amid Emergency Responses: The United Nations World Food Programme (WFP) Awarded the 2021 INFORMS Edelman Award

Food Assistance Amid Emergency Responses: The United Nations World Food Programme (WFP) Awarded the 2021 INFORMS Edelman Award

News Release, April 13, 2021

CATONSVILLE, MD, April 13, 2021 – INFORMS, the leading international association for operations research and analytics professionals, announced it has awarded The United Nations World Food Programme (WFP) its 2021 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science for its use of operations research (O.R.) to master food assistance amid emergency responses.

Do college campuses still need COVID-19 surveillance testing?

Do college campuses still need COVID-19 surveillance testing?

The Hill, April 13, 2021

Duke, Cornell and the University of Illinois (Urbana-Champaign)conducted widespread COVID-19 surveillance testing during the 2020-2021 academic year. As of early March 2021, Cornell had 645 positive cases amongst students, faculty and staff, while Duke had 639 cases and the University of Illinois had 6,122 positive cases. All of these institutions regularly reported positivity rates under 1 percent, yet their population infection rates were dramatically different; 4 percent for Cornell, around the same for Duke, and over 20 percent for the University of Illinois. All these schools have remained open during the entire academic year, using a variety of in-person and remote education strategies.  

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