News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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How to Prepare Supply Chains for the Next Global Shock

How to Prepare Supply Chains for the Next Global Shock

Barrons, April 8, 2021

Supply chains have taken a beating in the past year. The ripple effects of the blockage of the Suez Canal suggest that concerns will linger well past the end of the pandemic. Indeed, 87% of supply chain professionals said in a Gartner survey that their companies are planning to invest in resiliency. To improve supply chain resiliency, what should governments and businesses do differently?

What will the easing of restrictions mean for businesses and the pandemic?

What will the easing of restrictions mean for businesses and the pandemic?

Atlanta Journal Constitution, April 7, 2021

For months, the dining room tables at South City Kitchen in Buckhead have been the state-mandated 6 feet apart for the safety of employees and guests. And the indoor seating won’t be moving any closer today, when Gov. Brian Kemp’s new coronavirus emergency order will allow tables to be as close as 42 inches.

Reopening Schools: Are Parents Doing Their Homework?

Reopening Schools: Are Parents Doing Their Homework?

The New American, April 6, 2021

The handwriting on the wall was but a hazy ink back in January, when talks were beginning to form among educators, administrators, and teachers’ unions about how to reopen schools. For millions of American students, the transition will not be easy. Most have been out of the classroom for beyond a year, and many now struggle with depression owing to months of social isolation — suicide rates among America’s youth are skyrocketing. Yet instead of addressing students’ academic, psychological, and emotional needs, school district administrators and teachers’ unions remain hyper-focused on establishing and maintaining COVID-19 safety protocols, “welcoming” students back into what sounds more like a Communist-run system than a nurturing educational environment.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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