A new study in the INFORMS journal Marketing Science conducted research designed to examine the challenge of how to most efficiently use user generated content (UGC) to identify customer needs in ways that are more cost-efficient and accurate.
Kayse Lee Maass, an INFORMS member and assistant professor of mechanical and industrial engineering at Northeastern University, believes engineers have tools that can help fight human trafficking. The same techniques used to model supply chains or plan media campaigns can be adapted to find ways to disrupt trafficking networks or organize support services for survivors.
New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.
With analytics driving and impacting nearly every industry today, it is ever-more essential and challenging to stay current in this rapidly moving field. The 2019 INFORMS Conference on Business Analytics and Operations Research offers a rich experience for Analytics professionals and other business leaders to learn from and network with leading experts and professionals at the epicenter of the evolution of data science.
Windfarm developer Vattenfall, which employs a mathematical tool to optimize power generation and reduce costs on offshore windfarms, has been recognized as a finalist for the 2019 INFORMS Franz Edelman Award.
Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
An audio journey of how data and analytics save lives, save money and solve problems.
It’s college graduation season, which means over 4 million seniors will graduate in the next few weeks, flooding the job market with new candidates. One area that has shown high potential for the right candidates is artificial intelligence and machine learning. Both disciplines are part of the larger data and analytics career path.
House Republicans proposed a 10-year pause on state rules for artificial intelligence. What that could mean for consumer protections.
Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
The recent US-China agreement to temporarily reduce tariffs is a major step for global trade, with tariffs on US goods entering China dropping from 125% to 10% and on Chinese goods entering the US decreasing from 145% to 30% starting May 14. While this has boosted markets and created optimism, key industries like autos and steel remain affected, leaving businesses waiting for clearer long-term trade policies.
With sweeping new tariffs on Chinese-made products set to take effect this summer, Americans are being urged to prepare for price hikes on everyday goods. President Donald Trump's reinstated trade policies are expected to affect a wide swath of consumer imports, including electronics, furniture, appliances, and baby gear. Retail experts are advising shoppers to act before the tariffs hit and prices rise.
Twenty years ago, few people would have been able to imagine the energy landscape of today. In 2005, US oil production, after a long decline, had fallen to its lowest levels in decades, and few experts thought that would change.
In the case of upgrading electrical and broadband infrastructure, new analysis from the University of Massachusetts Amherst reveals {that a} “dig once” strategy is almost 40% more economical than changing them individually.