Media Coverage

Media articles featuring INFORMS members in the news.

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Topic
Super Bowl 2018 data

Super Bowl 2018 data

MarketingCharts.com, January 31, 2018

A study published in the INFORMS journal Marketing Science examined the link between Super Bowl viewership across the top advertising markets in the US and corresponding sales in those markets for advertisers brands during the 2006-2011 period. Focusing on the beer and soda categories (top-spending ones as outlined above), the authors estimated in one highlighted finding that “sales of Budweiser can increase as much as 10 six-packs per thousand households for a ten-point increase in ratings during the week leading up to the Super Bowl.” That’s good for Budweiser, which is reportedly now only the 4th-most popular beer in the US.

Movie magic hinges on more than dazzling use of technology, study finds

Movie magic hinges on more than dazzling use of technology, study finds

Engineering & Technology, January 29, 2018

Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.

Three INFORMS journal articles recognized with 2017 Responsible Research in Management Award

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Artificial Intelligence

The Stargate AI Project: America’s $500 Billion Bet - But at What Cost?

The Stargate AI Project: America’s $500 Billion Bet - But at What Cost?

The Fast Mode, February 10, 2025

The telecom industry is at a pivotal crossroads, and the only choice forward for telcos is to pursue innovation without the fear of failure. Telcos must be willing to capitalize on emerging technologies and shifting market dynamics that will soon dominate the future telecom landscape. Three areas, in particular, telcos should begin investing in and exploring (if they haven’t already) include:

Healthcare

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Trump imposes 25% tariffs on steel, aluminum imports

Trump imposes 25% tariffs on steel, aluminum imports

VOA News, February 10, 2025

President Donald Trump on Monday fired another volley in his ongoing trade war, announcing 25% tariffs on steel and aluminum imports and canceling exemptions and duty-free quotas for major suppliers.

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

Where the Food Comes From, January 20, 2025

A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.

Climate