As the Trump administration prepares to invest hundreds of billions in its infrastructure networks, Anna Nagurney, INFORMS Fellow and professor at the University of Massachusetts at Amherst, shares how operations research can help identify where those investments will have the most impact.
With researchers estimating that 150,000 data analytics professionals are needed to fill roles in Canada, York University will help to address the talent shortage when it launches its big data analytics program this September. Facilitated as a part-time offering through York’s School of Continuing Studies, the big data analytics program is comprised of two certificates — the certificate in big data analytics and the certificate in advanced data science and predictive analytics. The certificate in advanced data science and predictive analytics, which launches in winter 2018, delves into data organization for analysis and advanced methods and analytics for those looking to pursue the INFORMS Certified Analytics Professional (CAP®) designation, the premier global professional certification for analytics practitioners.
A new INFORMS journal of Marketing Science study explores the hidden risks of businesses face when combining price discounts with large charity donations.
Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research in the INFORMS journal of Marketing Science suggests that companies may want to emphasize the same attribute that their rivals do.
A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
Something remarkable is happening in Washington. Tech executives who once shunned the political spotlight now make regular pilgrimages to Capitol Hill, and artificial intelligence — a field that traces back to the 1950s — has become the talk of the town.
The company will no longer let people hang out or use its restrooms without making a purchase. It's a business move that some say could come with unintended consequences of racial bias reminiscent of an incident that thrust one Philadelphia Starbucks into the national spotlight.
Tariffs could raise the cost of medical care and prescription drugs for people in the U.S.
New findings from a team of renowned researchers calls for transparency and rigorous oversight of the U.S. Medicare Advantage (MA) program, the United States' largest healthcare capitation program.
A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.
Dockworkers on the East and Gulf coasts could go on strike again in less than two weeks if they don’t reach a contract agreement with ports and shippers. Talks are set to resume next week, according to Bloomberg. The main sticking point between the two sides? Automation.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.