Media Coverage

The most powerful technique to increasing ratings is to respond to customer reviews. According to a forthcoming study in the INFORMS journal Marketing Science, managerial responses to reviews not only create higher ratings, but more accurate assessments as well. The authors of the study analyzed tens of thousands of hotel reviews from TripAdvisor where approximately one-third of reviews garner a response from management.

In 2008 New York City introduced a rule mandating calorie postings for chain restaurants that was intended to induce healthier choices by making calories salient inside the restaurant. A new study in the INFORMS journal Marketing Science shows that it also increases mentions about health in online restaurant reviews, potentially redirecting customers towards healthier restaurants.

High levels of testosterone have long been associated with dominant and aggressive behavior in men, but now it appears that high levels can cause male stock traders to mistakenly inflate stock prices, leading to terrible economic consequences. That’s what the authors of a new study published in the INFORMS journal Management Science concluded based on an experiment that was the first ever to test how testosterone levels (T-levels) can affect stock trading decisions.

Having a large network of contacts on LinkedIn doesn't necessarily translate into job offers, especially if they aren't strong connections, according to new study in the INFORMS journal Management Science. 

A new study in the INFORMS journal Management Science, which surveyed 424 jobseekers, found that it's not the number of professional connections you have, but the strength of these connections that really matters during a job search.