Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption
Defective "taptic engines" slowed the rollout of the Apple Watch. It wasn’t long after pre-orders for Apple’s much-anticipated Watch began that trouble emerged. Reportedly within hours of going on sale on April 10, the wait times jumped by weeks and then months. Some models eventually were listed simply as unavailable. A hint at one of the problems came in late April, when the Wall Street Journal reported that the Watch’s taptic engine – a key component designed by Apple that reproduces the sensation of being tapped on the wrist – was defective in models produced by AAC Technologies in China. That severely limited the Watch’s availability.