News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS Executive Director Elena Gerstmann Named to CESSE Board of Directors

INFORMS Executive Director Elena Gerstmann Named to CESSE Board of Directors

News Release, July 29, 2021

CATONSVILLE, MD, July 29, 2021 – INFORMS Executive Director Elena Gerstmann, PhD, FASAE, CAE joins the board of The Council of Engineering and Scientific Society Executives (CESSE). Gerstmann, who has been a member of CESSE for more than 20 years and has served as conference co-chair multiple times, will serve a three-year term.

How bad is space tourism for the environment? And other space travel questions, answered.

How bad is space tourism for the environment? And other space travel questions, answered.

Vox, July 25, 2021

For many, the rise of commercial space tourism is a vulgar display of wealth and power. Amid several global crises, including climate change and a pandemic, billionaires are spending their cash on launching themselves into space for fun. When Amazon founder Jeff Bezos told reporters after his first space tourism trip on Tuesday that Amazon customers and employees had “paid” for his flight, that only intensified that criticism.

Tech can’t solve death. But startups increasingly want to help with what comes after

Tech can’t solve death. But startups increasingly want to help with what comes after

Fortune, July 21, 2021

The first wave of COVID-19 claimed the lives of several of Rikard Steiber’s colleagues and friends. One of them was a well-known DJ who had a big digital and public presence. When the partner of the deceased asked Steiber how to gain access to her loved one’s Google Photos, the Silicon Valley executive came face-to-face with the difficulty of navigating a post-mortem digital existence.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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