News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Back to school shouldn't mean a field trip to the hospital

Back to school shouldn't mean a field trip to the hospital

The Hill, August 5, 2021

This August, school will begin for millions of students across the U.S. — on Aug.10 in Atlanta, Aug.16 in Los Angeles and Aug. 23 in Raleigh and Houston. The rise we have seen in cases of COVID-19 from the Delta variant is scary, resulting in hospitals that are overfull in Missouri, Arkansas and many small towns around the country. Unfortunately, it will get worse if school boards and health departments do not take actions now to protect their communities. New research from me and my students at North Carolina State University reflect this.

As The Delta Variant Of COVID-19 Continues To Spread, What Happens Next?

As The Delta Variant Of COVID-19 Continues To Spread, What Happens Next?

WFAE, August 4, 2021

The delta variant of COVID-19 is spreading at an extremely rapid rate. It is now the dominant strain in the United States – and the world – and the number of infections, hospitalizations and deaths continue to rise. Outbreaks are among the highest in places with low vaccination rates.

Data will not bridge the COVID-19 vaccine political abyss

Data will not bridge the COVID-19 vaccine political abyss

The Hill, August 3, 2021

The Centers for Disease Control and Prevention (CDC) disseminates reams of data on COVID-19, including the number of confirmed infections, the number of deaths, the number of people vaccinated, breakthrough infections, and much more. As the delta variant spreads, solidifying its hold as the dominant variant in circulation, government and health officials’ pleas for people to be vaccinated ring louder with each passing day. 

Innovative Health Care Delivery: The Scientific and Regulatory Challenges in Designing mHealth Interventions

Innovative Health Care Delivery: The Scientific and Regulatory Challenges in Designing mHealth Interventions

National Academy of Medicine, August 2, 2021

Scientists looking for innovative ways to deliver healthcare have long searched for mechanisms that can enable the right intervention to be delivered at the right time. Traditional delivery mechanisms have been limited both to the availability of a provider (e.g., a physician) and the location of care (e.g., a hospital or outpatient clinic). In recent years, however, numerous technological advancements—including wearable devices, mobile technologies, and the widespread development and use of user-friendly smartphone applications—have resulted in significant changes in how care is delivered. For example, mobile Health (mHealth) technologies are now commonly used to deliver interventions in a self-service and personalized manner, reducing the demands on providers and lifting limitations on the locations in which care can be delivered. Successful examples of mHealth interventions include programs to:

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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