News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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INFORMS Announces Senior Staff Restructuring

INFORMS Announces Senior Staff Restructuring

News Release, August 13, 2021

CATONSVILLE, MD, August 13, 2021 – INFORMS, the largest association for the decision and data sciences, announced today that several senior staff members have been promoted to its newly established Executive Team.

Competitive Success: New Research Finds Performance Feedback at Clinics Increases Flu Vaccination Rates

Competitive Success: New Research Finds Performance Feedback at Clinics Increases Flu Vaccination Rates

News Release, August 12, 2021

CATONSVILLE, MD, August 12, 2021 – Every year the flu threatens the health of millions of people. Experts continue to recommend annual flu vaccination as the best line of defense, but despite these recommendations, flu vaccination rates haven’t broken 50% in more than a decade. New research in the INFORMS journal Management Science seeks to overcome this. The study finds that performance feedback at healthcare clinics can significantly increase vaccination rates. This has important public policy implications. Citing other research, the authors highlight that even just a 1% increase in U.S. adult flu vaccination rates could translate to some $400 million in societal benefits.

As COVID infections rise in NC, high rates found among kids and college-aged adults

As COVID infections rise in NC, high rates found among kids and college-aged adults

The News & Observer, August 10, 2021

As children and college-age adults are preparing to return to school, coronavirus infections and hospitalizations are plaguing much younger North Carolinians compared to earlier in the pandemic. In the past six weeks, 18- to 24-year-olds have been infected at rates higher than any other age group, and children 17 or younger are seeing a surge in cases not seen since the virus’ winter peak. 

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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