News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Human–Robot Interaction Of Financial-Advising Services In Peer-To-Peer Lending

Human–Robot Interaction Of Financial-Advising Services In Peer-To-Peer Lending

Advisor Magazine, August 22, 2021

CATONSVILLE, MD, August 18, 2021 – Believe it nor not, more and more lending companies are turning to human-robot interaction to help with investment advice. But how do people react and what’s the result of an investment decision when robots use algorithms to make suggestions? New research in the INFORMS journal Information Systems Research finds that investors who could benefit most from robo-advisors (RAs) aren’t using them. And those who are, change their minds too quickly to see a return.

Leadership Lessons From #ASAE21

Leadership Lessons From #ASAE21

Associations Now, August 22, 2021

Disruption is still the watchword in 2021, but many speakers at the ASAE Annual Meeting found solutions rooted in what’s tried-and-true.

Sheldon Jacobson: Emotion gets in way of covid consensus

Sheldon Jacobson: Emotion gets in way of covid consensus

TribLive, August 21, 2021

People tend to overestimate or underestimate risk. The pandemic brings this into stark relief. Picture someone wearing an N95 mask while walking their dog through a deserted park. Contrast that with someone entering a crowded bar maskless in an area with high coronavirus transmission rates.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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