Donald R. Lehmann
Past Awards
2009
ISMS Fellow Award:
Awardee(s)
Citation:
In recognition of his significant contributions in research, education and service to the Society of Marketing Science’s efforts to improve the understanding and practice of marketing.
2006
John D.C. Little Best Paper Award:
Finalist
Winning material:
Setting Quality Expectations When Entering a Market: What Should the Promise Be?