Past Awards
2023
John D. C. Little Award:
Winner(s)
Winning material:
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793
2019
John D. C. Little Award:
Winner(s)
Winning material:
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook