Donald G. Morrison Long-Term Impact Award

2024 Winner(s)

Winning material: Television Advertising and Online Shopping,” Marketing Science, 34(3), 311-330

Purpose of the Award

The Donald G. Morrison Long-Term Impact Award is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Click here for more information.

Past Awardees

2024 Winner(s)
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
2024 Finalist
Raluca Ursu
D J Chung K. Sudhir Thomas Steenburgh
2023 Winner(s)
Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu , University of Minnesota
2023 Finalist
Hema Yoganarasimhan, University of Washington
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
D J Chung Thomas Steenburgh K. Sudhir
X Liu Param Vir Singh, Carnegie Mellon University Kannan Srinivasan, Carnegie-Mellon University
2022 Winner(s)
Olivier Toubia, Columbia University
Andrew Stephen, University of Oxford, UK
2022 Finalist
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
Scott Shriver, University of Colorado Harikesh S Nair, Stanford University
Reto Hofstetter, University of Lucerne
Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu , University of Minnesota
Juanjuan Zhang, Massachusetts Institute of Technology Peng Liu , Cornell University
2021 Winner(s)
Oded Netzer, Columbia University Ronen Feldman Jacob Goldenberg Moshe Fresko
2020 Winner(s)
Jun B. Kim Paulo Albuquerque, INSEAD, France Bart Bronnenberg
2019 Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
2018 Winner(s)
Avi Goldfarb Catherine Tucker
2017 Winner(s)
David Godes Dina Mayzlin
M. Berk Ataman, RSM Erasmus University
 Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
2016 Winner(s)
Olivier Toubia, Columbia University
2016 Finalist
Anja Lambrecht, Katja Seim Bernd Skiera
Juanjuan Zhang, Massachusetts Institute of Technology
Kenneth C. Wilbur, University of California, San Diego
Paul B. Ellickson Sanjog Misra
Raphael Thomadsen, University of California at Los Angeles
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Sunil Gupta Valarie Zeithaml
Gunter J. Hitsch, University of Chicago
Dan Horsky Sanjog Misra Paul Nelson
2015 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2015 Finalist
Alessandro Acquisti Hal R. Varian
Olivier Toubia, Columbia University
Kartik Kalaignanam Venkatesh Shankar Rajan Varadarajan
Kusum L. Ailawadi Praveen K. Kopalle Scott A. Neslin, Dartmouth College
David Godes Dina Mayzlin
Prasad Naik Kalyan Raman Russell Winer, New York University
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Gunter J. Hitsch, University of Chicago
2014 Winner(s)
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
2014 Finalist
Eric T. Anderson Duncan I. Simester, MIT Sloan School of Management
Bart Bronnenberg Carl F. Mela, Duke University
Devavrat Purohit Preyas S. Desai , Duke University
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas, University of California, Berkeley
J. Miguel Villas-Boas, University of California, Berkeley
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Bart Bronnenberg Carl F. Mela, Duke University
Olivier Toubia, Columbia University
Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Sridhar Moorthy, University of Toronto
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
 John R. Hauser, MIT Ely Dahan
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Alessandro Acquisti Hal R. Varian
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder
2012 Finalist
Gunter J. Hitsch, University of Chicago
Ganesh Iyer Amit Pazgal, Rice University
Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Peter E. Rossi, UCLA
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
 John R. Hauser, MIT Ely Dahan
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Preyas S. Desai , Duke University Devavrat Purohit
Dmitri Kuksov
Nitin Mehta, University of Toronto Surendra Rajiv Kannan Srinivasan, Carnegie-Mellon University
J. Miguel Villas-Boas, University of California, Berkeley
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Peter E. Rossi, UCLA
 Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2009 Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley Russell Winer, New York University